• Daily Marijuana Observer Facebook
  • Daily Marijuana Observer Twitter
  • Daily Marijuana Observer StockTwits
  • Daily Marijuana Observer SA
  • Daily Marijuana Observer Instagram
  • Daily Marijuana Observer Youtube
  • Pinterest Social Icon
  • Daily Marijuana Observer Talk Market

Canadian Senate Proposes Ban on Promotional Items and Swag for L.P.s

June 4, 2018


One of the best parts of attending the Cannabis World Congress and Business Expo last week was the pile of free stickers we nabbed from the Aurora Cannabis Inc. (TSX:ACB) (OTC:ACBFF) booth on the expo floor. A proposed ban may make promotional items like these a thing of the past for Canadian licensed producers



On June 1st, the Canadian Senate adopted an amendment to Bill C-45 that would prohibit the use of marijuana brand elements on promotional items, a.k.a. swag, that are not cannabis or cannabis accessories. This could prevent licensed producers from doing more than just giving away hats and t-shirts though.


Not only could this end up preventing L.P.s from using their logos on signage at expos like the one last week, but it could also prevent these companies from killing their black market competition. 


On one hand, Senator Judith Seidman thinks that L.P. backpacks and t-shirts appeal to children. On the other hand, Cam Battley, Aurora's Chief Corporate Officer believes "licensed producers need to do a certain amount of reasonable, restricted branding" if they'd like to move consumers from the black market over to the regulated market. 


To add insult to injury, the alcohol industry has no such ban.


We'll be watching later this week as Bill C-45 and several amendments will come to a final vote on Thursday before heading back to the House of Commons for final approval.


To stay up to date with important developments in the cannabis industry, be sure to subscribe to one or more of our free email newsletters. Also, connect with The Daily Marijuana Observer on Facebook, Twitter, StockTwits and Instagram!



Please reload

Please reload

Please reload


© Copyright 2016-2020 Smoke Show Ventures, Inc.

RSS Feed

Disclaimer: Except for the historical information and data presented herein, matters discussed in articles on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future performance or achievements expressed or implied by such coverage. Smoke Show Ventures, Inc., which owns The Daily Marijuana Observer, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. Smoke Show Ventures, Inc., which owns The Daily Marijuana Observer, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. Before making specific investment decisions, readers should seek their own professional advice and that of their own professional financial adviser. Smoke Show Ventures, Inc. or its affiliates, which owns The Daily Marijuana Observer, may be compensated for its services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.dailymarijuanaobserver.com/legal-disclaimer/.