Just days after TerrAscend Corp. (CSE:TER) (OTC:TRSSF) announced that it had made a strategic investment in Think AHLOT of up to $2.5 million CAD under a convertible note structure, Think AHLOT just announced that it will launch the first-ever cannabis sample pack allowing consumers to try out different L.P.s from across Canada.
While this may not seem like a big deal, anyone familiar with the complex laws and regulations in Canada will know how groundbreaking this truly is.
Debuting in Canada's recreational and medical cannabis markets, the sample packs will contain five 1-gram samples of the finest cannabis available from multiple Licensed Producers. The sample packs will introduce consumers to the unique strains and stories being cultivated by the world's best cultivators, starting with Canada.
Legalization will change the cannabis landscape across Canada and the world. Every consumer will be exploring the brands and buying experiences offered in their province's government or privately-owned retailers. Having already secured Letters of Intent from several different Licensed Producers, the AHLOT sample packs will provide Licensed Producers of Cannabis - of all sizes - the opportunity to offer their unique products to a wide variety of consumers.
Given the success of similar offerings in adjacent markets, the AHLOT sample pack is poised to be an effective distribution channel within retail environments. It will provide the opportunity for Licensed Producers to connect and learn more about cannabis consumers and their preferences. Consumers will have a trial experience that increases their selection while limiting their costs.
"Walking into a new cannabis retail store, everyone will be a new customer, and every new customer is an explorer. The AHLOT sample packs solve the problem of choice for both the consumer and the retailer. Like sampling a flight of craft beer, tray of appetizers or selection of perfumes, AHLOT's sample packs offer customers informative experiences that allow them to discover their favourites and connect with the brands behind them," says Greg Pantelic, Founder and CEO of AHLOT.
"As national cannabis packaging regulations became clearer, we became increasingly convinced that guiding customers through a restricted branding environment was an essential service. AHLOT is a curator brand at heart, bringing together the best the industry has to offer. Uniting producers across the nation in a series of collections is a natural for us," says Martin Strazovec, EVP, Chief Creative Officer.
Starting with dried flower, AHLOT plans to expand its line of sample packs to include each form of cannabis as it becomes legalized. Interested licensed producers with a minimum of 35 kg available of dried flower are invited to contact AHLOT for more information.
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