(Photo Credit - Mark)
Consumer demand for small-batch and craft everything is on the rise. From micro-brewed beers to craft-grown cannabis, consumers and producers alike are increasingly concerned with quality over quantity.
With hundreds of licensed cultivators in Oregon, there are grow operations ranging from commercial to craft. The Craft Cannabis Alliance is bringing together participants in the marijuana industry that focus on "people, place, planet, and plant."
The lucrative opportunity to grow cannabis in Oregon has brought in tons of capital, leading to many commercial-grade operations within the state. In April of 2017, South American Gold Corp. signed a deal to acquire Arkham Greenway, LLC, a company designated for recreational marijuana production in the State of Oregon. Then, in July of 2017, Golden Leaf Holdings Ltd. acquired a vertically integrated cannabis company in Oregon for millions.
These mega-cultivators focus on margins and volume to generate profits, which some argue takes away from the quality.
The Craft Cannabis Alliance's mission is to define and promote authentic Oregon craft cannabis, and to provide resources and support to the growing ranks of businesses committed to these shared principles:
Adam Smith, Executive-Director of the Craft Cannabis Alliance, wants more than just profiteers to operate in Oregon's marijuana industry. Additionally, Smith wants Oregon's consumers to care more about local and sustainable cultivators.
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