In a first-of-its-kind change for the cannabis industry, Skipta, the leading network of specialized online medical communities for verified healthcare professionals, today announced its partnership with cannabis media company The Fresh Toast, to provide trusted, reliable information on cannabinoid-based medicine to the 800,000+ medical professionals on its platform.
With 30 specialized medical communities working with The Fresh Toast, this move should bolster the media company's reputation as a leading voice in trusted medicinal marijuana coverage.
In a first, this partnership will provide guidelines and research information for the potential medicinal uses of cannabis to alleviate symptoms from identified diseases and illness. The Fresh Toast will serve as an exclusive media partner for news and information on cannabinoid medicine as authored by Skipta or its members. This will make The Fresh Toast an even more powerful reference site for both doctors and patients alike.
The exclusivity of this partnership should also provide a noteworthy increase in the value of The Fresh Toast, as it is rumored that the company is heading into a capital raise to further fuel its expansion. The timing of the announcement comes on the heels of California going recreational legal, a monumental shift for the cannabis industry.
The Fresh Toast, a daily lifestyle and entertainment site with a side of cannabis, launched in October 2016 and is one of the first cannabis site to have mainstream appeal outside of the stoner crowd. According to available web ranking data, readership of TheFreshToast.com has quickly grown, outpacing most competitors, with 25%of readers returning for multiple visits per day.
Unlike other cannabis sites, The Fresh Toast has a large female subscriber base, moving away from the stereotype of a male-centric industry.
Skipta Founder and CEO, Dr. Theodore Search, Pharm.D., stated, “This exciting partnership with The Fresh Toast offers us a unique vehicle to distribute reliable, trusted information on a potential treatment option likely to become revolutionary in improving patient outcomes across a variety of therapeutic areas."
With more than 700 ongoing clinical trials regarding the use of cannabinoid medicine across various phases of the process, there is much information out there for the public to stay apprised of.
"As we see growing acceptance of cannabis in the U.S., especially for medical use, it is important for reliable health organizations and reputable media to take leadership in providing the public with scientifically sound information,” stated Regina Benjamin, former United States surgeon general.
“We are proud to work with the Skipta team of medical professionals,” said JJ McKay, founder/publisher of The Fresh Toast. “With 40 percent of our readership coming from red states, I believe we offer a vehicle to reach the general public. With proper use, cannabinoid medicine can help tens of millions of people. With national leaders like Sanjay Gupta and Senator Orrin Hatch endorsing medical cannabis, we are honored to work with Skipta to help improve people’s lives.”