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Custom Cannabis Packaging Wins Prestigious Gold Davey Award

November 29, 2017


The Davey Awards, a.k.a. the "Davids", are the annual honors given to small and medium-sized design firms that achieve greatness through creativity rather than massive budgets. Fittingly so, the "Davids" pay homage to David's defeat of the giant Goliath "with a big idea and a little rock."


While Davey award winners seem to break design boundaries every year, this is the first time that a cannabis packaging design was awarded a Gold Davey for corporate identity and package design. This year, COHNNABIS, the cannabis-focused division of Colorado-based marketing and brand agency COHN Marketing, received a Gold Davey Award for the packaging designs it created for Denver-based cannabis flower and extract producer Seed & Smith.



As seen in the photos above, the cannabis packaging truly is unique. In an environment where cannabis brands fight for recognition and awareness, Seed & Smith can rest easy with their bold new designs. From the beginning of the design process, COHNNABIS recognized Seed & Smith’s commitment to quality and worked with the team to bring the upscale, top-shelf aesthetic to life via its brand expression.


The final design is unique, sophisticated, high-end, and now award-winning. The final design is unique, sophisticated, high-end, and now award-winning. “Seed & Smith is an artisanal team, building on science and expertise to cultivate premium cannabis flower and extract products,” said Jesse Pixler, COHNNABIS creative director. “The structural triangles that underpin our design reflect their dedication to careful crafting. The simplicity and transparency of the glass container at its core highlights the ultimate priority -- the highest quality cannabis in Colorado.”


COHN Marketing is a full-service integrated marketing and design agency that was founded back in 2000. The Davey Award is one more accolade that the firm can add to its list, as it has also been named one of the Denver Business Journal’s Top 10 Agencies in Denver.


The Davey Awards may be for smaller firms, but the judges are some of the biggest around. "The Davey is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms." Members include executives from organizations such as Condé Nast, Disney, MTV and many more. 


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