• Daily Marijuana Observer Facebook
  • Daily Marijuana Observer Twitter
  • Daily Marijuana Observer StockTwits
  • Daily Marijuana Observer SA
  • Daily Marijuana Observer Instagram
  • Daily Marijuana Observer Youtube
  • Pinterest Social Icon
  • Daily Marijuana Observer Talk Market

Washington State: Seniors Spend More on Marijuana Products

October 11, 2017

 

Legal marijuana sales in Washington State have provided academics a rather unique opportunity – the ability to analyze and examine marijuana sales by demographics. Market data company Headset confirmed in their October report what most already suspected – “Cannabis is most popular with Millennials.”

 

Gathered from Headset’s database of customers, who voluntarily registered for a Washington State rewards programs, the study assessed the buying habits of four age groups, scrutinized their “brand preference,” and identified any age-related “price sensitivity.”

 

For the study, the company dissected Washington State’s recreational sales for September and categorized purchases in four demographics: Millennials (Under 35), Generation X (35-53), Baby Boomers (54-75), and the Silent Generation (Over 76).

 

By utilizing their proprietary data points, Headset’s report reveals how much legal weed was purchased in the Evergreen State … and just who was buying all that pot.

 

Primarily appealing to those with the XY chromosome, the report indicates that men bought way more weed than females. Out purchased by more than a 3 to 1 ratio for the month of September, men participated in 77.87 percent of Washington’s marijuana purchases, while females accounted for 22.13 percent of all recreational sales.

 

Though each group purchased its fair share of THC-laced beverages, capsules, concentrates, edibles, and tinctures during September – 62 percent of all in-state flower purchases were made by Millennial men. For the Silent Generation, those strains highest in CBD, as well as tinctures and topical ointments, topped their shopping lists.

 

Popular across all demographics, Washington’s Hybrid strains smoked both Indica and Sativa in total sales for the month of September.

 

Now that we have a greater understanding of who bought the most pot in the Evergreen State during September, let’s examine the year-over-year trend. Since September 2016, the average purchase amount has declined across all demographics. With the novelty of legal marijuana now gone, the sale of cannabinoid-related products has decreased for all four demographics.

 

Dictated by disposable income, the report indicates the Silent Generation spent $7.22 more per item than their cash-strapped cohorts.

 

Headset’s report discovered that marijuana consumers — at least the legal ones in Washington — have fiscal constraints. While Millennials were most likely to buy inexpensive products (under $10), Baby Boomers and the Silent Generation have a tad more disposable income to play with at Washington State dispensaries.

 

This article was originally published on Marijuana.com

 

About Monterey Bud: Born in Long Beach, raised on the central coast: I surf, dab, burn, and blog – though not necessarily in that order. I'm a husband, a father and a lifelong consumer of connoisseur grade weed. I don't drink alcohol or consume any other "drugs." I consider myself to be living proof that weed is not a gateway drug. If it were, I'd be in some serious trouble. Instead, as a 50-year-old ex-realtor that has been smoking weed for nearly 80% of my life (just did the math) ... I can only say, marijuana is safer than prescription pills or alcohol could ever hope to be for calming what stirs the savage beast.

Please reload

LATEST NEWS
Please reload

Please reload

DMO

© Copyright 2016-2020 Smoke Show Ventures, Inc.

RSS Feed

Disclaimer: Except for the historical information and data presented herein, matters discussed in articles on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future performance or achievements expressed or implied by such coverage. Smoke Show Ventures, Inc., which owns The Daily Marijuana Observer, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. Smoke Show Ventures, Inc., which owns The Daily Marijuana Observer, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. Before making specific investment decisions, readers should seek their own professional advice and that of their own professional financial adviser. Smoke Show Ventures, Inc. or its affiliates, which owns The Daily Marijuana Observer, may be compensated for its services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.dailymarijuanaobserver.com/legal-disclaimer/.