This morning, Aurora Cannabis Inc. (TSX:ACB) (OTC:ACBFF) (FRA:21P) unveiled its proprietary and patent-pending live plant transporter, called the "Aurora Envoy" to target the at-home grower market. With 10,547 Canadians registered to grow either their own cannabis at home or as designated growers for others as of August 21st, we expect this new shipping unit to play a vital role in capturing home-grower market share for Aurora.
The Envoy has several novel and innovative features that promote the health, vigor and vegetative growth of live plant cuttings during shipment, which leads to a high transplant success rate upon reaching its destination and an exceptional cannabis cultivator experience. Aurora filed its patent application on August 31, 2017, providing Aurora with the opportunity to pursue patent protection in over 150 countries.
Features of the new Aurora Envoy include:
Child-proof and tamper evident design
Long-lasting internal power source (+200 hours)
Four powerful light emitting diodes optimized for vegetative plant growth
Opaque textured white-matte interior finish for increased reflection and even light distribution
Breathable container design for effective air exchange and improved plant health
Wide-mouth design to eliminate potential condensation issues
Neil Belot, Chief Global Business Development Officer for Aurora, commented, "Our team looked at all available options on the market. We were unable to find one that met the Aurora Standard, and consequently we developed our own. Following months of thorough testing and design iterations, we are proud to say that no other comparable product on the market today offers the same level of technological sophistication as the Aurora Envoy™. We employ one of the best and brightest industrial designers in this industry, and with the support of our exceptional team, we have once again set a new standard for the cannabis industry."
Aurora intends to wholesale the Envoy on a worldwide basis, and has designed the manufacturing process in a way that enables cannabis producers and other plant producers to customize the Envoy with their own branding.
"The Envoy brings together our guiding principle of patients-first with our ongoing support of peoples' ability to make the choice to grow at home," said Terry Booth, CEO. "The Envoy is therefore the perfect complement to our home garden offering through BC Northern Lights, which we recently acquired. Enabling people to grow at home, to achieve higher success rates and produce exceptional yields while effectively addressing all of the issues previously raised by the public and municipal governments, is a huge step forward in helping to build this important segment of the cannabis industry."
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