As the race to differentiate products within the cannabis industry continues to become more competitive, Kush Bottles, Inc. (OTC:KSHB) just announced that they've launched a custom design and branding solutions division. We've all heard the phrase don't judge a book by its cover, but in the marijuana industry packaging is everything.
Having already established themselves as a leader in the legal marijuana packaging space, Kush Bottles can leverage their existing offering of packaging, from child-resistant containers to bags, to create a one-of-a-kind look and feel for marijuana product companies, dispensaries and more.
Nicholas Kovacevich, Chief Executive Officer of Kush Bottles, said the demand for custom packaging solutions continues to grow. "When you look at other product categories, you see the importance that unique packaging has to a product's success," Kovacevich commented. "From the unique Coca-Cola bottle, to the new Tide Laundry Detergent Pods, to the famous Tic Tac container, it is packaging that often sets a product apart from its competition, and helps it create a powerful brand and consumer following."
"Packaging is a function of both physical distribution as well as advertising," Kovacevich said. "The look, feel and functionality of packaging is an integral component of a product and its brand," he said. "It provides protection to the product from being damaged during its handling; it can create a child-resistant barrier; and it also presents a powerful brand message while acting as a silent salesman."
Using a combination of computer-aided-design, a.k.a CAD, drawings and 3-D printing, KSHB is able to create custom designs and make prototypes that are rapid and cost effective.
"We've taken this important step in expanding our service offering to prepare for the emergence of larger producer/processors that have the volume necessary to innovate and create truly unique packaging solutions for their products," Kovacevich said. "The industry continues to grow rapidly and we believe this move further strengthens our ability to service the evolving market."