Women are changing the face of today’s fastest growing industry - cannabis. According to a 2015 Marijuana Business Daily study, women hold 36% of leadership positions across the marijuana industry and Newsweek predicts that marijuana could be the first billion-dollar industry not dominated by men. If it's any indicator, look at how Women Grow became the strongest cannabis industry group in just a few years.
A new feature documentary, “Mary Janes: The Women of Weed” has just been selected by the Mill Valley Film Festival for presentation during the Cannabis Focus Day at their 40th annual event, held from October 1st - 15th. The film is directed and produced by multi-award-winning cinematographer Windy Borman and is supported by Willie’s Reserve, Willie Nelson’s cannabis brand, among others.
The film began production in February 2016, and over the course of the year, Borman and her team interviewed 40 female ganjapreneurs, across 10 states, including California and Massachusetts, where voters legalized the recreational possession and consumption of marijuana in the 2016 Elections. One of the most well known cannabis entrepreneurs that was interviewed for the film was Grammy Award-winning singer-songwriter Melissa Etheridge.
Through a series of empowering and educational interviews with a broad diversity of women leading the industry today, Borman’s own assumptions are transformed as she discovers cannabis liberation intersects with the most urgent social justice issues of our time. She learns how this green revolution has big effects on environmental sustainability, ending the War on Drugs and the Prison-Industrial Complex, and the destructive domination of Big Pharma.
For those not familiar with Windy Borman's work, her recent projects include directing and producing the 10-time award-winning film, “The Eyes of Thailand”, and producing “The Big Picture: Rethinking Dyslexia”, which premiered at Sundance and on HBO. If you couldn't get enough of the official trailer above, check out the 5+ minute extended trailer below!
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