(Photo Credit - Mark Peterson)
The cannabis industry is growing at a rapid rate, and people are starting to take notice. It's no wonder that a former Fortune 500 finance Vice President is now going to apply his skills to the marijuana industry.
Earlier this morning, Cannabis Sativa, Inc. (OTC:CBDS) announced that the company has hired Donald J. Lundbom as the Chief Financial Officer. Leaving the CFO position is Carolyn Merrill, who will continue with Cannabis Sativa, Inc. as its Controller.
Lundbom is a partner at B2BCFO, which is focused on helping free-up business owners' time and allow them to focus on customers and development. According to B2BCFO's website, the company has 230 CFOs all over the United States. According to Lundbom's profile, he will be bringing a wealth of experience to Cannabis Sativa. Despite the fact that he may not have ever worked in the cannabis industry, from a CFO's perspective there's very little difference.
Lundbom is bringing a wealth of experience to Cannabis Sativa, Inc. He has more than 30 years of experience in financial and business management positions, including positions like Corporate Controller and Vice President of Finance in divisions of three different Fortune 500 companies. Lundbom's business expertise is focused in business planning and analysis, operations, finance and accounting, mergers and acquisitions, and international business.
In addition to his real-world business experience, Lundbom holds a B.S. and MBA degrees from Auburn University and is a member of the National Association of CPAs. Lundbom also completed Columbia University's post-graduate Executive Leadership Education program, has been active in angel investor groups, and has taught management accounting courses and more.
CFO's Role at CBDS
As the new CFO of CBDS, Lundbom will be responsible for overseeing the company's business systems, operational procedures, budgeting, financial analysis, and general oversight of the public cannabis company's financial reporting.
Cannabis Sativa's President, David Tobias, commented "I am extremely pleased with the thoughtful and analytical approach Don Lundbom brings to CBDS. He is a true financial professional with the experience needed to help us meet our business objectives. I am confident that Don will develop new systems and procedures to implement our current business model in a more strategic and fiscally sound manner."
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