Recently, the world of weed has been butting heads with professional sports. Recently, on ESPN's Mike & Mike, NFL Commissioner Roger Goodell said the following statements regarding marijuana:
"Is it something that can be negative to the health of our players? Listen, you’re ingesting smoke, so that’s not usually a very positive thing that people would say. It does have addictive nature. There are a lot of compounds in marijuana that may not be healthy for the players long-term."
From the NFL to NASCAR now, the sports world seems to have a problem with pot.
Your Weed Money is No Good Here
On Friday, NASCAR denied a proposed marijuana-related car sponsor for driver Carl Long, according to Yahoo Sports. The cannabis company in question was Veedverks. Veedverks' oil-pen products are currently sold in Colorado, California, and Florida and the company insists on its homepage that "these are not flavors - these are experiences." The three experiences that Veedverks lists on their website are Sativa, Indica and Hybrid.
Rules, Rules, Rules
According to the rules governing the sport, "NASCAR may refuse to permit a Competitor to participate in an Event if NASCAR determines that any advertising, sponsorship, or similar agreement to which the Competitor is or will be a party, is detrimental to the sport, to NASCAR, Series Sponsor, or to the Promoter for any reason, including without limitation, the public image of the sport."
Times are Changing
This shows us a few different things. First, this shows us that NASCAR may believe that cannabis-related sponsors are "detrimental." Secondly this shows us just how much money is floating around the cannabis industry. For years, NASCAR has had cars sponsored by major brands like M&Ms, FedEx and more. To now see cannabis companies stepping up to the plate to drop thousands of dollars for exposure is a sign of how big the industry is getting.
It's not crazy to imagine the larger cannabis companies sponsoring a car in the future, as these companies seek out non-traditional methods of advertising. Unfortunately for now, NASCAR says no to sponsorship from cannabis companies. To stay up to day on important cannabis news, be sure to subscribe to one or more of our free newsletters. Also be sure to check us out on Facebook, Twitter, and Instagram so you never miss an update!