Heinzlmeir is an authority on digital marketing, online platforms and brand strategy. He joins Invictus MD with more than 25 years of executive level experience in sales and marketing, driving substantial growth for several of the largest publicly traded companies in the for-profit higher education sector, including DeVry and EDMC.
"Larry is a strategic appointment for us as we focus our resources on acquiring Licensed Producers in Canada and providing ancillary products in the Access to Cannabis for Medical Purposes Regulations ("ACMPR"), cannabis market, said Kriznic. "He encompasses everything we are looking for in a senior marketing and communications leader and I'm thrilled to have him on our team."
Before joining Invictus MD, Heinzlmeir was Vice President of Marketing and CMO of a large privately held, growth-oriented organization, where he managed an annual marketing budget in excess of $24m and achieved an eight-fold increase in revenue.
"I am profoundly honored to join Invictus MD," said Heinzlmier. "I have enormous respect for the team and hope I can contribute to the company's continued success and leadership."
About Invictus MD Strategies Corp.
Invictus MD targets cannabis companies with proven brands, strong customer focus, and significant growth potential. We provide not only capital to meet these objectives but also years of management experience from a team that has been successful in all facets of business, from establishing start-ups to running large international organizations. The fundamental core of our operations centers on the vast opportunities within fragmented industries.
Invictus MD works in partnership with management teams to increase shareholder value through business planning and process integration, developing and executing growth strategies, leveraging our experience and relationships, and structuring and deploying the proper capital to support long-term growth. Our prudent approach to both investing in and developing successful companies ensures successful execution of the business plan in both times of economic expansion and contraction.