MassRoots, Inc. (OTC:MSRT) announced today that they would be partnering with MJ Freeway to utilize MJ Freeway's API data to offer in-app menu pricing. This live menu pricing will be available for MJ Freeway's cannabis point-of-sale and compliance management customers that have profiles on the MassRoots platform. 

Market Reaction

Following the announcement, shares of MSRT are up over 5% today early in the trading day. Shares of MSRT closed out trading on Friday at $0.73, and are currently trading at $0.775 per share. So far roughly 300,000 shares have traded hands, with an daily average of 1.8 million.

MassRoots CEO on the Partnership

"MJ Freeway is the undisputed leader in seed-to-sale tracking software and powers nearly half of all transactions in the regulated cannabis industry," stated MassRoots CEO Isaac Dietrich. "This partnership will enable seamless communications between MJ Freeway's thousands of dispensary clients and MassRoots' community of hundreds of thousands of cannabis consumers..."

MJ Freeway COO on the Partnership

"As the largest technology platform for cannabis businesses, we're always looking to expand our capabilities and empower our clients to reach more consumers," stated MJ Freeway Co-Founder and COO Jessica Billingsley. "We've seen Isaac Dietrich mature MassRoots from a burgeoning social platform to a robust consumer to business pipeline. Synergy between our business clients is high, and we could not be more excited to partner with MassRoots on this project and offer even more value to our joint clients."

Conclusion

For more information and recent coverage on MassRoots, be sure to check out their marijuana stock profile on our rapidly growing marijuana stocks database. For more information on MJ Freeway, check out their website here. For MSRT's press release regarding the new partnership, click here.