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Dispensary Customers - Majority Marijuana Bought by Men and Millennial Generation

The Breakdown: 

 

  • Headset, a cannabis market data company, has come out with a new report detailing the breakdown of marijuana buyers by age, gender, and more.

  • This industry report, packed with tons of useful data can help any legal cannabis business better know their customers. 

  • Using this data, marijuana business owners can better tailor their marketing efforts to boost sales and more. 

 

The Details: 

  • According to this study by Headset, men are the buyers of just under 69% of legal marijuana compared to just over 31% for women. 

  • As for age - those who fall into the millennial generation between the ages of 25-29 are the largest age group of legal marijuana buyers.

  • The approximate average of a marijuana customer is 37.6 years of age - with the average female customer just over the average age and the average male customer just under.

  • Perhaps one of the most interesting pieces of data is that many customers are spending under $10 per visit. 

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References & Further Reading Recommendations:

 

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Disclaimer: Except for the historical information and data presented herein, matters discussed in articles on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future performance or achievements expressed or implied by such coverage. Smoke Show Ventures, Inc., which owns The Daily Marijuana Observer, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. Smoke Show Ventures, Inc., which owns The Daily Marijuana Observer, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. Before making specific investment decisions, readers should seek their own professional advice and that of their own professional financial adviser. Smoke Show Ventures, Inc. or its affiliates, which owns The Daily Marijuana Observer, may be compensated for its services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.dailymarijuanaobserver.com/legal-disclaimer/.