July 25, 2016
The Daily Marijuana Observer
Headset, a cannabis market data company, has come out with a new report detailing the breakdown of marijuana buyers by age, gender, and more.
This industry report, packed with tons of useful data can help any legal cannabis business better know their customers.
Using this data, marijuana business owners can better tailor their marketing efforts to boost sales and more.
According to this study by Headset, men are the buyers of just under 69% of legal marijuana compared to just over 31% for women.
As for age - those who fall into the millennial generation between the ages of 25-29 are the largest age group of legal marijuana buyers.
The approximate average of a marijuana customer is 37.6 years of age - with the average female customer just over the average age and the average male customer just under.
Perhaps one of the most interesting pieces of data is that many customers are spending under $10 per visit.
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References & Further Reading Recommendations:
Headset Cannabis Industry Intelligence Website
"Who's Buying Legal Marijuana? Mostly Men and Millennials" - Debra Borchardt (Forbes)
Image Credit - Charles LeBlanc (Flickr)
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