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Dispensary Customers - Majority Marijuana Bought by Men and Millennial Generation

The Breakdown: 


  • Headset, a cannabis market data company, has come out with a new report detailing the breakdown of marijuana buyers by age, gender, and more.

  • This industry report, packed with tons of useful data can help any legal cannabis business better know their customers. 

  • Using this data, marijuana business owners can better tailor their marketing efforts to boost sales and more. 


The Details: 

  • According to this study by Headset, men are the buyers of just under 69% of legal marijuana compared to just over 31% for women. 

  • As for age - those who fall into the millennial generation between the ages of 25-29 are the largest age group of legal marijuana buyers.

  • The approximate average of a marijuana customer is 37.6 years of age - with the average female customer just over the average age and the average male customer just under.

  • Perhaps one of the most interesting pieces of data is that many customers are spending under $10 per visit. 

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